Welcome to Trailblazer Ranch
While employees working from home enabled Salesforce to succeed through the pandemic, it also weakened their sense of connection to the company, its vibrant culture, and each other. The inspired response was Trailblazer Ranch, a place for employees to connect in real life and experience a healthy dose of Salesforce values. This video, which debuted at the annual company kickoff meeting, was created to generate excitement and to be shared on social platforms.
Credits
Role: Creative Director, Director Director: Luciano Sprovieri Producer: Lynn Fu, Molly Rider Editorial: Nic Bucci